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Interbrand Corporation | Global Branding Consultancy
www.interbrand.com/index.aspx?langid=1000
5
A leading international brand consultancy specializing in brand services and activities, including: analytics, brand engagement, brand strategy, brand valuation, corporate identity, digital brand management, Health, naming, packaging design, retail, and verbal identity.
#200010 in All

Can luxury brands remain timeless in times of change?

As the Fall 2012 collections hit the runway in New York, the world turns its attention from the Super Bowl ...

1 day ago

The Year of the Business Service Brand

Markets are changing so quickly, new regulations are being enacted all the time, costs are rising and IT is playing ...

2 days ago

Food and Beverage Brands in 2012: Optimism, the Olympics, and Developing Markets

In 2012, food and beverage brands will have to balance different messaging strategies in mature and fast developing markets. Optimism ...

3 days ago

Expect slower growth for autos, but innovative tech developments

With soft financial markets and increased competitive pressures, 2012 will not be an easy one for automakers. The major players ...

4 days ago

In the airline industry, a departure from the status quo

Where is the airline industry headed? To Asia-Pacific and the Middle East, for starters, as these regions experience massive growth ...

5 days ago

Name by numbers: Putting the alpha in the numeric

Sometimes words are not enough—when you need to say Im sorry, when trying to order food in a foreign language, ...

5 days ago

Interbrand refreshes New Theatre

To celebrate the 80th birthday of New Theatre in Newtown, Australia Interbrand has rebranded the independent theatre’s identity. More on ...

5 days ago

Navigating the New Dotbrand Frontier

Amid the outcry and recent Congressional debates, the fact that the application phase of ICANN’s gTLD expansion is now ...

03 feb 12

Interbrands Andy Payne featured in iF video

Watch as Interbrand’s Global Creative Director, Andy Payne, chats with iF International Design Forum. Andy describes his role at Interbrand, ...

03 feb 12

Michael Hill Heads Stateside for new agency

Brisbane-based jewelery brand Michael Hill has awarded its brand strategy account to Interbrands retail arm, Interbrand Design Forum following a ...

02 feb 12

Interbrand rebrands Chantal Manning-Knight

Interbrand Sydney has rebranded Chantal Manning-Knight launching a new business identity for the creative recruitment specialist. More on Creative | ...

31 jan 12

Capitalizing on Baby

Whether you call her Hip Hop royalty or the next generation of stardom, on January 7th 2012 Jay –Z and ...

26 jan 12

From wonderfully simple to simply woeful: 2011 names in review

  From wonderfully simple to simply woeful: 2011 names in review As the holidays are done blaring, and the ...

24 jan 12

Starbucks Turns to Happy Hour to Bring in More Traffic

Bringing happy hour to Starbucks Corp. may be easier said than done. Bill Chidley, Interbrand  Food and Beverage Sector expert, ...

24 jan 12

The Day the Internet Stood Still

Today the web goes on strike to protest anti-piracy bills – Stop Online Piracy Act (SOPA) in Congress and the ...

18 jan 12

Building Employee Loyalty in the Branding and Design Industry: the US Experience

Ronny Beck, Executive Director, discusses the situation with employment in the US, specifically, in the creative industries, suggesting five steps ...

11 jan 12

Reinventing Lincoln

As the new Lincoln MKZ hits the market, Leslie Butterfield, Interbrands Chief Strategy Officer, comments on how its design can ...

10 jan 12

Jaeger-LeCoultre pairs with Mad Men TV series for limited-edition timepiece

Manfredi Ricca, Interbrand luxury sector expert, comments on Jaeger-LeCoultres limited edition "Mad about Reverso" collection, inspired by the hit television ...

05 jan 12

Innovations: Beverages as lifestyle brands

Creative Director Jamey Wagner and Associate Creative Director Steve Leder of Interbrand Cincinnati discuss how beverage brands have leveraged the ...

03 jan 12

The icons of the world

The 100 Best Global Brands reveal their secrets to building their legacy. (In Spanish) More on Vida Y Exito

30 dec 11

Packaging Designed to impress

Beyond protecting a product, packaging today shapes brands like no other marketing tool. Packaging Gateway spoke with Scott Lucas, executive ...

28 dec 11

Spanish brands face challenges

Many of Spains largest bands have declined in value during the last two years as a result of the financial ...

23 dec 11

INTERBRAND PRESENTS ITS RANKING OF THE 30 BEST SPANISH BRANDS 2011

In spite of the economic situation that Spain is facing, practices like strong management, investment in innovation and international diversification ...

21 dec 11

Peter Lehmann wine labels

Interbrand Sydney captures the legend of Peter Lehmann in its newest range of wine styles. More on Desktop Magazine

20 dec 11

The Most Unfortgettable Ad Campaigns of 2011

Josh Feldmeth, CEO of Interbrand New York, weighs in on the most attention grabbing advertisements of 2011. More on Forbes...

20 dec 11

Offering the best to clients

Manfredi Ricca and Sabine Menz discuss the success factors of luxury brands. Manufacturers adopting their strategies steady to new market ...

20 dec 11

Will Shoppers Scream for an Ice Cream Makers New Packaging?

Giffords ice cream has been a New England institution for decades. Will its super-vivid new packaging help it go national ...

16 dec 11

Campaign Asia-Pacific Agency of the Year award winners

Interbrand Sydney wins specialist agency of the year. More on B&T Magazine

14 dec 11

Agency of the Year 2011

Interbrand London named Agency of the Year by Marketing Magazine. "The agencys new-client wins, record on thought leadership and creative ...

13 dec 11

2012 D&AD Student Awards

Interbrand and the D&AD challenge students to become creative activists of Peace One Day. More on Dexigner

13 dec 11

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