TheMakeupGirl was founded in 2006 by beauty expert Lianne Farbes and it has since become one of the most popular beauty sites on the web. A self confessed “web 2.0 addict and social media enthusiast,” Lianne has has leveraged social media sites like Twitter and Facebook to increase her site’s readership, popularity and traffic by 300% in the first year alone. The site has been featured in InStyle Magazine’s Best of the web issue (November 2009), About.com’s listing of the best beauty blogs, Glamour.com, The SassyBean, Woman’s Day Magazine and has recently been listed as one of the Top 50 Beauty Blogs by Konector. Over the past 5 years, Lianne has been a regular fixture at Mercedes Benz Fashion Week in New York serving up the latest tips, trends and makeup looks directly from backstage. In 2011, Lianne collaborated with MAC Cosmetics on a limited edition capsule collection called "Bloggers Obsessions" that went on sale online in North America. Her eyeshadow shade, Hocus Pocus sold out in a week.
