Uruguay

Some time ago, we had J. Crew shooting their summer campaign in Uruguay. Remember? Then it was H & M (2013) and recently, U.S. Vogue chose PDP, Uruguay as the location for the cover and lead editorial of the June 2013 issue, starring model Kate Upton. "The Kate Upton Effect" is the name of the shoot, which also features Argentinian model, Ivan de Pineda (third photo).

It's undeniable that Uruguay is a magical and beautiful place with stunning locations and so nice to see that international brands and magazines are increasingly embracing this little paradise. As Uruguyans like to say: "it's a small country with a big heart". I agree.

Photos by Mario Testino.