Pharrell and G-Star RAW Turn Trash into Treasure
Yes, you read that right. Denim from recycled ocean plastic has never looked so good. Read on for more about the line and it's fierce founders, and see how I styled my top picks.
Pharrell, fashion's favorite crossover, teamed up with Dutch luxury denim line G-Star RAW to save the ocean - and our wardrobes - with a capsule collection of jeans and streetwear with a philanthropic bent. Each piece in the collection, from denim to sweatshirts and t-shirts to snapback hats - is made from Bionic Yarn, an eco-thread derived from recycled plastic bottles actually pulled from the ocean! (You didn't think G-Star and Pharrell would run around raiding Yuppies' recycling bins, did you?)
G-Star has been at the top of the denim game for years, churning out sleek collections of classic pieces with a fearless urban edge. The partnership with Pharrell, a fashion powerhouse in the making, is a no-brainer; the hip-pop star is no stranger to design - he co-owns Billionaire Boys Club and Icecream - and he's been making Best Dressed lists for almost a decade now. Plus, Williams has become as well-known for his charity work as he is for his fashion risks, and has proven over and over that his heart is as big as his hat.
Together, they're unstoppable. RAW for the Oceans is the perfect lovechild of Pharrell's urban skater aesthetic and G-Star's vintage military inspiration.
The moral of the story? Ever since Birkenstocks became cool again, it seems fashion is trying to tell us something: Loving the earth is in style, but we don't have to forego fashion in the process. And with Bionic Yarn, G-Star and Williams prove that style is in their genes and in their jeans - even literal garbage can become haute with the right intentions.
If the future is a place where trash is taken out of the ocean and put onto rear-ends 'round the world by way of chic streetwear, then count me in!
Pharrell, fashion's favorite crossover, teamed up with Dutch luxury denim line G-Star RAW to save the ocean - and our wardrobes - with a capsule collection of jeans and streetwear with a philanthropic bent. Each piece in the collection, from denim to sweatshirts and t-shirts to snapback hats - is made from Bionic Yarn, an eco-thread derived from recycled plastic bottles actually pulled from the ocean! (You didn't think G-Star and Pharrell would run around raiding Yuppies' recycling bins, did you?)
G-Star has been at the top of the denim game for years, churning out sleek collections of classic pieces with a fearless urban edge. The partnership with Pharrell, a fashion powerhouse in the making, is a no-brainer; the hip-pop star is no stranger to design - he co-owns Billionaire Boys Club and Icecream - and he's been making Best Dressed lists for almost a decade now. Plus, Williams has become as well-known for his charity work as he is for his fashion risks, and has proven over and over that his heart is as big as his hat.
Together, they're unstoppable. RAW for the Oceans is the perfect lovechild of Pharrell's urban skater aesthetic and G-Star's vintage military inspiration.
The moral of the story? Ever since Birkenstocks became cool again, it seems fashion is trying to tell us something: Loving the earth is in style, but we don't have to forego fashion in the process. And with Bionic Yarn, G-Star and Williams prove that style is in their genes and in their jeans - even literal garbage can become haute with the right intentions.
If the future is a place where trash is taken out of the ocean and put onto rear-ends 'round the world by way of chic streetwear, then count me in!
RAW FOR THE OCEANS Quote Cropped Boyfriend Sweatshirt, $170 5620 Custom Slim Tapered Jeans, $200 Seychelles Explorer Boots, c/o PB&J Boutique Hat, Bailey and Co.
Necklace, H&M
Necklace, H&M
On working with G Star RAW: "We work alike. It's all about moving things forward and going beyond." - Pharrell
Cheers,
Renata
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