M61
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A few weeks ago, I spoke with Bluemercury founder and CEO Marla Beck about M61, the new line she created for women who love all-natural, safe products that are as effective as a trip to the dermatologist. Here's what she had to say about the collection:
Tell me about your line, M61:
I started researching for M61 seven years ago because we had clients coming in that wanted natural products that worked, and we had other clients coming in that loved the dermatologists' products but they would read the ingredients list and say "I don't want all this stuff!". We really bridged the two worlds. We combined dermatologist-loved ingredients like gylocolic acid, salicylic acid, peptides, vitamin A, vitamin C with the natural world - Superfoods for your skin!
Superfoods - yum!
Some of my new products - the Jet Glow line, for example - has antioxidant rich gojji berry and red seaweed, so you can envision the firming from that and glycolic acid, which exfoliates the skin to deliver peptides deep down. The Hydraboost Cream, our first cream in a jar, has vitamin B5 and papaya in it - people think of papaya as an exfoliant, but it's actually used as a healing ingredient in South America - when kids get bumps and bruises they put papaya on it - it's very soothing, great for sunburn as well.
Who's the client for M61?
It's really made to wardrobe - just like nobody buys fashion from one brand, you may have a really nice designer jacket and wear it with a Zara top. We're seeing older women use our Power Glow Peel with a La Mer moisturizer, or younger college students coming in. And interestingly, Asian clients and French clients have heard about the line and buying it - we have no idea how or why, but the Newbury Street manager said they are coming in and asking for the product.
What do you think appeals to them?
It's clinical - there's a list of 100 ingredients that can't be in the products, and for the European clients that's really important . They're leading us in natural ingredients, and they have rules about the what can go into skincare - some ingredients are legal in the US and are not legal in Europe.
A few weeks ago, I spoke with Bluemercury founder and CEO Marla Beck about M61, the new line she created for women who love all-natural, safe products that are as effective as a trip to the dermatologist. Here's what she had to say about the collection:
Tell me about your line, M61:
I started researching for M61 seven years ago because we had clients coming in that wanted natural products that worked, and we had other clients coming in that loved the dermatologists' products but they would read the ingredients list and say "I don't want all this stuff!". We really bridged the two worlds. We combined dermatologist-loved ingredients like gylocolic acid, salicylic acid, peptides, vitamin A, vitamin C with the natural world - Superfoods for your skin!
Superfoods - yum!
Some of my new products - the Jet Glow line, for example - has antioxidant rich gojji berry and red seaweed, so you can envision the firming from that and glycolic acid, which exfoliates the skin to deliver peptides deep down. The Hydraboost Cream, our first cream in a jar, has vitamin B5 and papaya in it - people think of papaya as an exfoliant, but it's actually used as a healing ingredient in South America - when kids get bumps and bruises they put papaya on it - it's very soothing, great for sunburn as well.
Who's the client for M61?
It's really made to wardrobe - just like nobody buys fashion from one brand, you may have a really nice designer jacket and wear it with a Zara top. We're seeing older women use our Power Glow Peel with a La Mer moisturizer, or younger college students coming in. And interestingly, Asian clients and French clients have heard about the line and buying it - we have no idea how or why, but the Newbury Street manager said they are coming in and asking for the product.
What do you think appeals to them?
It's clinical - there's a list of 100 ingredients that can't be in the products, and for the European clients that's really important . They're leading us in natural ingredients, and they have rules about the what can go into skincare - some ingredients are legal in the US and are not legal in Europe.
Hard at work on the M61 line. Image c/o Bluemercury
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