Sheenie Shaikh

Fashion Scout AW14 with The Body Shop

It’s fair to say I can never keep up with the pace of London Fashion Week. Twice a year, the fashionably challenged descend upon the capital, some queuing up to see what the designers have in store for the next season and some simply crawling out of the woodworks in the most attention seeking get-ups. Or their arse cheeks hanging out.

I, on the other hand, popped in after work to catch two shows so the best I could muster up was a neon coloured neck piece and a hot pink lipstick. I also went from sleek, poker straight hair to a frazzled,bird nest of a barnet from the rain storm that greeted me at the exit of Leicester Square tube station. And still nobody asked to take my photo.

For the sixth consecutive year running, The Body Shop were proudly sponsoring Fashion Scout and I was fortunate to have an impressive view of Pam Hogg‘s and ‘FROW’ (darling) for Ping He‘s autumn/winter 2014 shows with the jaw-dropping beautiful Daisy Lowe opposite and a few more familiar faces either side of her.

With the schedule running late, I wasn’t able to go backstage to see the make-up artists in action which is where the fun really is with London Fashion Week.

First up was Pam Hogg but before things kicked off, I was entertained with spotting Primal Scream’s Bobby Gillespie mosey on over to his seat in the front row. And DJ and record producer Mark Moore. I’m also sure I spotted Alec Baldwin dressed up as Dennis Dupree from Rock of Ages.

I decided to record some footage of the shows for my YouTube channel. Sadly my Pam Hogg coverage was marred by one or two dozy twonks standing up in the second row like a meerkat every 30 seconds. Pam’s stuff is bonkers and by the sound of the elated crowd this collection was proper batshit crazy. It was apparent why some of her audience were from the music scene. Not quite Pete Tong, more like Ziggy Stardust on acid.

Ping He, in contrast, had a very wearable collection (though maybe I would not wear the clear PVC affair). Between the two, it was the show I loved the most. I think Leanne sums up Ping He beautifully in her post with a beeline for the eye-catching footwear. Here are some pictures from the show with the video at the end.

I’m eagerly awaiting what the next season will bring for Spring/Summer 2015. I should also make an effort with my outfit next time as well.

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