Motorola Moto X and the smarphone hardware race
The consumer device that is supposed to “save” Motorola after being acquired by Google has been unveiled. Overall the phone has received good reviews it seems. The Verge has a good article about that can be found here.
The Moto X places itself as a midrange phone based on the hardware specs but lets face it, hardware specs are more or less something that “just a few” tech-heads care about. If your phone for instance has NFC or not isn’t something most people care about at all, they don’t care if the phone has a two or four core CPU, its chipset is also totally unimportant. It becomes important if you have special needs – like you use the phone to play heavy 3D games, then you’d want more power. In most cases what you want is a phone with large battery capacity and easily in a no-nonsense way let’s you update Facebook, listen to music and watch TV/movies through streaming services, share a photo of your latest meal, check your email, send SMS messages and make an occasional call.
What I find interesting about Motorola and the Moto X is that they are taking the personalize your phone concept that Microsoft and Nokia has used a step further, and even incorporated personalized messages engraved on the backside of the phone. You can also configure some aspects of the phone operating system. The “MotoMaker” gives you 504 possible designs for the outer casing of your phone.
Check out this demo of the MotoMaker site here. It reminds me a bit about how I purchased my first iPod Nano, only with a lot more choices to choose from.
What I want to see more of in the future is focus on battery life and power saving. We don’t need more power consuming CPU’s or battery draining technology embedded in the phone. Less of that and batteries that lasts more than half a day I say.
If this was running Windows Phone I’d buy one direct.
