Pure-play QVC Group Tracking Stock Starts Trading

The pure-play tracking stock for the QVC Group is now trading on NASDAQ under the ticker symbols “QVCA” and “QVCB,” respectively.

QVC’s parent, Liberty Interactive Corp. (“Liberty”) (Nasdaq: QVCA, QVCB, LVNTA, LVNTB), has recently realigned Liberty’s businesses to create a pure-play retail tracking stock that will track the performance of QVC Inc. and Liberty’s roughly 38 percent interest in HSN Inc., as well as cash and certain liabilities, and the tracking stock group formerly known as the Interactive Group is now known as the QVC Group.

The QVC Group tracking stock allows investors to more closely track QVC’s strong performance, including its leadership in mobile ecommerce and its visionary innovations that provide customers with a seamless, integrated shopping experience across all digital platforms.

It also provides greater clarity and visibility into QVC’s operational and financial results, according to a press release.

“QVC has emerged as a clear leader in the retail space,” QVC President and CEO Mike George said in a canned statement.

“Our multichannel approach provides an engaging and immersive shopping experience that fosters meaningful relationships and customer loyalty. The QVC tracking stock is a testament to both our progress and future growth potential. As we build upon our track record of top-line expansion, industry-leading margins, and prudent capital allocation, we look forward to delivering increasing value to our shareholders.”