Furla Handbags Previews Tones of Neo-Pop Collection for Spring/Summer 2015

Eye-popping colors. Experimentation. Painted effects. The new Furla collection for Spring/Summer 2015 plays with fashion, art and graphics, melding the worlds with a dynamic appeal, understated elegance and upbeat energy! And what better way to introduce this new line handbags than with a fun party at the Furla NY showroom?

Not only did we get to preview dozens of stylish handbags, but there were also all of the ingredients of a festive event, including free-flowing Preseco.

Also, delicious Party Snacks!

And even a DJ (sporting a Furla Bag over her shoulder, of course)!

Inspired by the Neo-Pop artistic movement, a post-modern interpretation of Pop Art, the new styles vibrate with lively colors, primarily festive shades of sunshine, hibiscus orange and ocean blue, counterpointed by gentler shades of white, gray and dove.

Splashes of colors that with chromatic gusto are often combined together to form daring color-block effects, adding a distinctive personality to the new Furla Twist Bag, a versatile and labor-intensive buckets-shaped shopper, complete with a metal bar and a woven inner compartment.

For trendsetters on the go seeking a relaxed modern elegance from sunup to nightfall, Furla presents the season’s novelty shape: the soft-edged, user-friendly Furla Spy Backpack in soft nappa and suede that is adorned with either mini or macro flat studs in burnished metal that set off a graphic polka dot effect.

In the iconic Furla Metropolis Bag, a small chain-strapped bag characterized by hand-stitched padded details that trace geometric motifs down the front, the clasp features a multi-color rubber coating, again in pretty color combinations.

The same padded details also enhance the clean and sleek personality of the new Furla Alice Tote, an expression of contemporary casual class that reveals a painstaking artisanal expertise and distinctive details that transcend time.

Pushing ahead with its ability to innovate and reinvent a longstanding heritage, anchored on impeccable Made in Italy craftsmanship, prized materials and an ever-evolving creativity, the latest version of the iconic Furla Candy Bag in soft PVC is a high-impact explosion of colors and opposing textures that add a touch of playful glamour to any day.

Also of note is the version featuring resin brush-stroke effects that vary from subtle trickles to bold splotches, rigorously hand-applied to make each bag unique.

Further strengthening the brand’s bond with the art world is the collaboration with prominent Tokyo-based illustrator, Maho Tonouchi, who inspired the interactive artistic installation, starring the new Furla bags, presented during Milan Fashion Week.

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