A New Look and Feel for Store Pages on Wanelo

Historically, stores on Wanelo have always had two pages:

1. a store page that aggregates all the products from that store, and
2. a store user profile that lets store owners post products and get creative by posting stories and organizing collections.

We know this has been confusing for users to decide which account to follow and also difficult for stores to decide which account to promote.

We’ve loved the creative part, but we’ve hated the confusion.

That’s why, over the next few weeks, store pages on Wanelo will be getting a new look and feel as these two pages are merged together into store accounts. Store accounts give stores a new level of editorial control, and make it easier for stores to connect with fans. You can see an example of a store account here: http://wanelo.com/baublebar

So, what’s different?

Stores are getting a direct URL.

A store’s URL will now be structured as wanelo.com/storename, rather than wanelo.com/store/storename. This makes a Wanelo store easier to find and promote.

Collections will take front and center.

Collections offer stores the ability to curate products in meaningful ways. Right now, a user visiting a store’s page is greeted with a stream of the most recently posted products without any organization. Store accounts put collections right up front, allowing store owners to merchandise their account in the same way they might their own site. The catch is that a store’s page will only be as good as its collections, so we’re encouraging store owners to get active in categorizing their items (the new organize button helps make it a cinch).

When will the changes take place?

Store accounts are being rolled out in phases over the next few weeks.

What if I have questions?

We want to hear from you! Please email us at [email protected].

For more new juiciness just for stores, follow us on Twitter at @wanelobusiness or sign up below to get monthly store info sent right to your inbox: