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How to Get All Your Products into the Most Important Social Platform


As an online retailer, how do you make sure you list your entire product inventory on the most important social commerce platform? The answer is Product Feeds.

For the first time ever, Wanelo now imports Product Feeds directly from retailers.

The impact of product feeds on your business is real.

Today, 54% of retail site traffic is driven by search and social, but according to the Search and Social Commerce Index (SSCI) Inaugural Report, only 1.7% of the 3 million products analyzed were posted to social sites.

This means retailers are missing an opportunity to both market their brand and merchandise to actively engaged audiences.

Brands such as Nordstrom, Sephora, Nike, Free People, Crate and Barrel, ModCloth, Yoox, Ssense, Forever 21, NastyGal and CB2 have all integrated product feeds with Wanelo, and here’s why:

1) Higher priority and visibility on Wanelo: Products verified by a product data feed are prioritized over non-verified products in the Wanelo experience.

2) Accurate product data and images: Your products are updated with accurate data (product titles, prices, availability, sizing, colors and images). Users on Wanelo can filter products by price, so having inaccurate pricing can substantially hurt the visibility of any given product.

3) Your entire product catalog is searchable on Wanelo: Product data feeds ensure your entire product catalog is searchable for increased exposure and distribution. This means products imported through feeds are discoverable in search regardless of whether or not they’ve been posted to Wanelo by users.

4) Sale promotions: Product feeds include both original and sale pricing. When a product drops in price, that product will be promoted via push notification to users who have saved that product. Sale items are also included in a special feed within the Wanelo app. Read more about it in Mobile Commerce Daily.

Now that we have your attention, here are a few things to know before uploading your product feed to Wanelo:

- Your feed must be in Google Shopping format

- Your feed must include your entire product catalog that includes high resolution images, as well as group and product IDs to provide for variance for multiple colored products with the same product URL.

- Products not included in the product data feed will be marked as out of stock on Wanelo and removed from search results and users’ feeds.

- Feed updates are processed once a day

- Your feed must include Product ID, Title, Price (MSRP), Sale Price, Link, Image Link, Availability, Item Group ID, Category, Description, Sizes and Colors

- Linking will not change from the current experience within Wanelo. All affiliate tracking will remain intact.

Ready to get all your products on Wanelo? Click here to upload your feed.

For more information, check out Wanelo’s Product Feeds page and follow @WaneloBusiness on Twitter.

Other burning questions can be emailed to [email protected].

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