It’s ok to be blue when you’re green

By Mary Berejiklian.

Lets be honest here, we’d been grappling with a dwindling Summer way past its expiry date. At the slightest hint of sunshine we’d lose all sensibility and raid our mid summer outfits ‘Twenty something degrees?! Yep still warm out…’

I know it’s a hard reality to face, but south of the hemisphere has in fact fast-forwarded to winter. As such, we need to snap out of this resistance and subconscious denial to front up to the inevitable winter.

But don’t be sad just be blue, because that’s exactly what’s in stall for us this season.
Think sea. Think coasty. Think Hamptons.

Also apparently in fashion this season, is environmentally conscious fashion retailers…

More and more local brands are finding themselves crossing into the sphere of ‘al naturale’, well, as close to.
Although they’re just scratching the surface, or at least getting their feet wet,
it seems use of organic fabrics is a growing trend.
Only time will tell if that’s just a fad too, in the meantime we’ll just jump on the moving train right?!

Across the waters, Swedish fast-fashion retailer H & M (due to arrive in Sydney 2014) came in as the biggest global user of certified-organic cotton for the second year running. They began using organic cotton in 2004 and three years later, it offered its first 100 percent organic-cotton garments, followed by the semi-regular ‘Conscious Collection last year.

H & M also banning the use of per fluorinated compounds; a class of industrial chemicals used primarily to repel water and oil in outerwear.

Organic cotton, according to Textile Exchange, now represents 7.6 percent of H&M’s total cotton use.
Small steps, small steps.. and the company says it’s on track to sourcing 100 percent of its cotton
from “more sustainable” sources by 2020. Other major Retailers listed in the top 10 global users
of certified-organic cotton included Nike, ZARA and Adidas.

Australia’s own Sportsgirl are offering a range of their new organic cotton collection as part
of their in-season trends. The collection, across both wovens and knits, is made from
environmentally friendly cotton grown without the use of pesticides or synthetic fertilizers.

So getting back to being blue this season, I only have a corny punch line for you, ‘look cool in winter’…

Seriously, make your style your own, and that might actually mean swimming against the fashion current.
If you can scrape the periphery of stylish, warm and organic in any ensemble this season,
well you’ve hit my personal favorites list.


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