I love those moments when you think a brand is really cool and then they go and trump themselves and get even cooler. I have been a huge fan of ASH as a brand for quite a while and when I got an email earlier today about their new Ad campaign being shot and styled by the beautiful and incredibly talented Erin Wasson, I became more excited about them than ever. Erin is the perfect choice for a campaign, she's so relaxed and achingly hip - which, in a nutshell is what ASH says to me as a brand. Check out the campaign video and imagery below...it's pretty rad.