Outerbridge FW13 Video Campaign

While everyone’s geeking out over the new LUV AJ Pray for Surf Lookbook (which is totally amazing, don’t get me wrong. I love a good sharktooth), I’m still privately obsessing over jewelry designer Alexandra Outerbridge’s latest video campaign.

From reversible pendant necklaces, to stackable rings, to classic cufflinks and studs in stunning shades of gold, silver and rose gold, Outerbridge’s collection is funky, fresh and super-wearable. The signature touch? Each piece is branded with hilariously cheeky emoji faces that will have you smiling, regardless of your mood.

Outerbridge is one talented (and gorgeous) betch, and I’m lucky to know and work with her personally. Born in Bermuda, raised in London, and now a Los Angeles resident, her designs are evocative of the places she’s called home – fierce, fresh and a ‘lil bit cheeky. Her DGAF attitude is hilarious because she’s so personable, down-to-earth, and also an incredible artist with a very distinct vision for her branding and designs.

This video campaign was shot on location here in sunny LA; models clad in Hawaiian shirts, hotpants and skate shoes give off good vibes while rocking the designer’s signature mixed-metal hardware. Close-up shots preview pieces from her FW13 collection – angry devil kitten emojis and stackable rings with sharp cutouts.

I’m obsessed with the styling and song in this video, plus like, love/want/need every single piece.

Take a look below:

Likey? Thought so. Shop Outerbridge HERE.

xoxo

Lucy