PR: Pantene Beautiful Science

Thanks Pantene for sending these over! Your conditioners are the bomb I've been using it since highschool. (Yes yes!)

Give a woman a great hair day and she feels like she can do just about anything! Pantene understands that beautiful hair can affect someone’s confidence and that hair needs change over time. Since the discovery of Panthenol in 1945, Pantene continues to innovate to give women the healthy, beautiful hair that helps women shine. As the World’s No. 1 Conditioner Brand*, Pantene listens to the concerns of women around the world to provide a wide range of products suited to varying needs.
Across the world, what remains consistent is the need for a hair care regimen to protect hair, especially from everyday causes of damage. A simple three-step regimen of shampoo, conditioner, and weekly treatment is as important to maintain the overall health and beauty of hair as intensive conditioning is for women with chemically-damaged hair.
The agents of hair damage
Experts at the Pantene Hair Research Institute have identified the ways in which hair is damaged. Using chemical treatments can damage the hair by leaving it dry, dull, and brittle. However, everyday hair care and grooming habits can also cause unavoidable damage because of constant friction on the hair. For example, rough brushing, tying hair too tightly, or vigorous drying with a towel can lead to breakage, frizziness, and even hair fall. In addition, environmental factors like prolonged exposure to the sun or to water and heat from blow dryers are other ways that we inflict damage to hair.
All these are agents that cause the outer protective covering of the hair strand or the cuticle to erode or be lifted. This exposes the inner structure or cortex to damage. There are many signs of hair damage: split ends, dullness, hair fall due to hair breakage, dryness and frizz, just to name a few.
The right conditioner should seal every strand of hair to reduce protein loss, restore hair health, and help prevent further hair damage.
The #BeautifulScience Behind Pantene
Pantene Daily Intensive Conditioner deposits a protective layer on hair strands to help prevent damage. It has 80% more conditioning ingredient vs regular Pantene conditioner to1 make hair strong on the inside, soft and shiny on the outside.
The World’s No. 1 Conditioner Brand*, Pantene, has the right conditioner for different hair needs:

Get healthy, beautiful hair that passes the Static Generator Experiment with the #BeautifulScience behind the Pantene, World’s No. 1 Conditioner Brand*.

To learn more, search “Beautiful Science” on Youtube (Channel: Pantene Philippines) or visit Pantene.com.ph