The Scariest PR Mistakes

Happy Halloween! In light of one of my favorite holidays, here are some of the scariest mistakes PR professionals can make.

• Sending an email to the wrong person. Terrifying and traumatizing.
• Misspelling in a presentation. For new business, clients or even your boss.
• The insensitive tweet. These happen more than they should.
• A bad placement. When the reporter is given the wrong information and runs it.
• Calling a reporter while on deadline. And basically getting your head ripped off.
• Forgetting to hit the mute button. When talking to your colleague on a conference call.
• Calling a reporter the wrong name. Oops.
• Dressing down and without makeup. When you have a client meeting.
• When a client email goes unanswered. The horror.
• Sending a fluffy pitch during a national crisis. And being blasted by the media.
• Over-promising results to the client. Something you should never do.

What are some other scary mistakes PR professionals make?

Have a safe and happy holiday.

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