DIARY: AW14 GERMAN PRESS DAYS BERLIN
This seasons press days I took some more time to tour through my favorite PR agencies of the city than the years before. Of course I took plenty of pictures during my visits and I finally found time to put together my must-sees and must-haves for the upcoming AW14 collection for you. I hope you enjoy this ‘little’ photo diary full of Berlin fashion!
Arne Eberle press sales
From one of my favorite upcoming shoe labels VELT to this must-have pink cotton candy winter jacket from Julian Zigerli I was pretty in love with nearly everything in the showroom of Arne Eberle.
Agency V
Skandinavian fashion overload! From Henrik Vibskov to Cheap Monday and Stine Goya – as a huge fan of these labels and brands I enjoyed it a lot to have a closer look on the shown pieces at Agency V. Crazy as always: This futuristic neoprene cap/jacket by Hendrik Vibskov. A little bit more wearable than the unusual designs of the Danish fashion designer were the golden ‘Birkenstocks’ and the baby blue biker jacket both from Stine Goya.
Skandinavian fashion overload! From Henrik Vibskov to Cheap Monday and Stine Goya – as a huge fan of these labels and brands I enjoyed it a lot to have a closer look on the shown pieces at Agency V. Crazy as always: This futuristic neoprene cap/jacket by Hendrik Vibskov. A little bit more wearable than the unusual designs of the Danish fashion designer were the golden ‘Birkenstocks’ and the baby blue biker jacket both from Stine Goya.
K-MB
Candy bar at K-MB in Mitte! Probably the best catering since ever on a press day. Also to fall in love with: this designer chair by the high-class online marketplace MONOQI, the upcoming AW14 collection of American Apparel, heels from the Austrian designer Lena Hoschek, loudspeakers to-go by Jawbone and even more interior dreams by BoConcept.
BOLD Berlin
Home sweet home! To visit my girls at BOLD Berlin on Torstraße in Mitte is always super nice and feels a little bit like I’m still part of this amazing team (I was interning in the fashion unit two years ago). The press days are always an ideal occasion for a visit and so I grabbed a Jules Mumm drink and had a look through the newly built showroom. Especially the super funky shades by Cast Eyewear stuck in my mind as well as a haven made out of pink flamingos!
Home sweet home! To visit my girls at BOLD Berlin on Torstraße in Mitte is always super nice and feels a little bit like I’m still part of this amazing team (I was interning in the fashion unit two years ago). The press days are always an ideal occasion for a visit and so I grabbed a Jules Mumm drink and had a look through the newly built showroom. Especially the super funky shades by Cast Eyewear stuck in my mind as well as a haven made out of pink flamingos!
Fake PR
A change of location and my first time ever entering the showroom of Fake PR. From high-class fashion brands such as Filippa K and Joseph (loved everything about this collection) the team is also responsible for the high-street label Urban Outfitters. But after all the best thing I couldn’t take my eyes off was this more than beautiful mint green Raf Simons sweater. On my body please!
A change of location and my first time ever entering the showroom of Fake PR. From high-class fashion brands such as Filippa K and Joseph (loved everything about this collection) the team is also responsible for the high-street label Urban Outfitters. But after all the best thing I couldn’t take my eyes off was this more than beautiful mint green Raf Simons sweater. On my body please!
Styleheads
From Mitte to Kreuzberg to meet up with the super nice girls of Styleheads as the last stop of the day. The colorful backpacks from Eastpak (long time no see) and neon orange New Balance runners were my favorite pieces in the showroom and made me seriously think about fetching up my 90′s Eastpak backpack again or buying one of these crazy new ones.
From Mitte to Kreuzberg to meet up with the super nice girls of Styleheads as the last stop of the day. The colorful backpacks from Eastpak (long time no see) and neon orange New Balance runners were my favorite pieces in the showroom and made me seriously think about fetching up my 90′s Eastpak backpack again or buying one of these crazy new ones.
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