Amenpapa's 2012 Spring/Summer Collection - Let There Be Light
Amenpapa, a Hong Kong startup that fuses inspiration messages with I.T-esque designs, has been stepping up their game with their latest collection - Let There Be Light. Their mastermind, Salina, along with their talented designers Lulu and Illusteven, whipped up a bright and colourful collection for the upcoming season, with an occasional touch of the playful neon colours, bringing a dash of light into our boring ol' lives.
Their past few seasons were bombarded with casual wear, but this time they are determined to conjure more choices for those who work in an office setting. Blending pastel colours into traditional work wear like this baby blue boyfriend jacket is super dreamy, adding a dab of spring to the otherwise black n' white office. Paired with their flattering animal patterned pencil skirt, the look will definitely make you the center of attention!
Amenpapa has a huge collection of amen tee, but this is the first time they put that particular design into a collared shirt, which is fit for even the office. With baby blue words on white fabric, you can practically feel summer slithering your way. Their maxi dresses, on the other hand, can be entirely tailored to your specific needs. The dress is created deliberately without any hem so that you can alter it to suit your style or height, going from a chill maxi dress to a skimpy mini!
Casual pieces are still made available in this collection, such as this leopard patterned amen tunic, which would go rather well with pair of plain skinny black jeans or an ankle length black dress. Finding some decent lounge wear? Their subtle and comfy cross pattern tee will just do the trick.
This brand has been a big hit since its very beginning and has gained lots of starlet followers, with the most notable being Vaness Wu, Fiona Sit, and Sammi Cheung. Look how swank they look in the sizzling hot 2012 Spring/Summer pieces!
They will be diverging into accessories, so in the coming years, you will see lots more clutches, scarves, and other lifestyle products! Although we have been mainly covering their women's wear, they actually have a huge range of men's wear too. Browse through their collection online or head over to their retail outlets around Hong Kong, while waiting for the launch of their flagship store, which should be due anytime now!
Amenpapa
Available from Harvey Nicols, Ztampz, Cocktail, Bauhaus
Address: 24B Success Commercial Building, 245 Hennessy Road, Wan Chai
Telephone: 2542 2344
Email: [email protected]
Website: http://www.amenpapa.com/
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