in the news: isabel marant for h&m

Doyenne of chic Parisienne style, Isabel Marant, is teaming up with H&M to ceate a wardrobe of must-have pieces inspired by her signature style.

“I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality,” said Marant.

Watch the clip below to hear Marant talk about her inspiration (and to see some great shots of Paris!)

The collection will feature clothing and accessories for men, women and teenagers. Isabel Marant x H&M will be available from 14 November 2013.