What Matters Most
One of my happy places is my local John Lewis. I love a pot of tea and cupcake in their Espresso bar overlooking the shopping center, a browse in the beauty hall, wandering the toy department, checking out the 3d TVs. I’ve even started to love the craft corner and ventured into looking at beds the last time I was there. It’s a calming place to be, somewhere I’ve visited since I was a little girl, and I always leave feeling a bit more zen than I did when I arrived.
The John Lewis brand do lots of things well, but one of the reasons I love them so much are their ad campaigns. Remember The Bear and The Hare? And the cutest ever kid giving his family Christmas presents? Loved them.Nobody does the feel-good experience better than John Lewis.
This summer John Lewis Insurance are bringing back their popular TV ad, What Matters Most, and I love that too.
As the advert is all about objects that matter to people they’re asking people to submit an image of a treasured possession or family heirloom, and then in six words describe why it matters to them. This enters them into a competition with a chance to win £500 of John Lewis vouchers.
I’ve been thinking long and hard about what matters most to me, which object I’d choose. Jewellery, electricals, expensive handbags?
No, I think one of the most important objects in our house is Aunty Marge. Aunty Marge was actually my mum’s great aunt who knitted this doll for me when I was a baby, and for some reason we also named the doll Aunty Marge. The real AM passed away a few years ago now (I think she was 102? She was a strong lady) but she lives on in my battered, one eyed doll. Who of course was given to Elfie when she was a baby :)
The six words for why Aunty Marge matters to me? Childhood, Family, Daughter, Handmade, Memories, Love.
If you’d like to be part of the campaign, head on over to the What Matters Most website to submit what matters most to you. And tell me about it, too! Any excuse to get sentimental and weepy :)
Thank you again to my favourites John Lewis for partnering with More Than Toast.
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