Nigo makes Adidas look too cool

While most Japanese people are born with an innate sense of cool, some Japanese are naturally cooler than others.
Take Nigo—music producer, DJ and creator of the urban clothing line A Bathing Ape, otherwise known as Bape.

In the early ’90s, I was one of those who curiously lined up at the Bape store in Aoyama to see what the hype was all about. All I remember now is, everything was for men.
I have never worn anything Bape (or Bapy for women), but have always been aware of Nigo.
Earlier this month, an auction of 107 items from his private collection achieved a whopping US$4.5 Million at Sotheby’s Hong Kong.
This November, adidas Originals will release its collaboration with by NIGO for Fall/Winter 2014.

True to his passion for classic and vintage clothing, Nigo has handpicked and re-interpreted pieces from the Adidas Originals archives, blending sportswear with contemporary street style to create new street classics.
Adidas Originals by NIGO will be available at leading Adidas stores in the Philippines starting November 1, 2014.
Watch how Nigo makes Adidas look too cool.