LFW Craft 2/3 – Meadham Kirchhoff

Meadham Kirchhoff are notoriously difficult to interview. This is more by rule than by rumour; their distaste for mass media is a sign, I think, that they hate how their message is interpreted.

So, what better way to counter the (usually) well-meaning spin that the media puts on their creativity than to release their own zine? It’s surprising how no-one has drawn on this irony; Meadham Kirchhoff dislikes the output of many journalists, so they craft their own media project.

Their Spring/Summer ’15 cut-and-stick-and-copy ‘zine/show notes are an obvious tribute to riot grrrls, feminism, musician Viv Albertine and pure bloody-mindedness. Full of loves (‘Quentin Crisp’, ‘Jayne County’) and hates (‘cultural appropriation’, ‘Terry Richardson’ – we’re with you there, guys), the Xerox-alike zines have been making the rounds online.

Fashion likes statement, but this zine isn’t a statement. It’s a frustrated, frenzied yowl into a chasm. Meadham Kirchhoff don’t just reject the circumstances of modern living with fashion – they also reject it with words. And tampons.

(Featured image via)