Fall Launch: Elizabeth Arden NEW Beautiful Color Moisturizing Lipstick

This ultra-hydrating lipstick is a new product for the Elizabeth Arden line and it looks like it’s going to be an awesome new addition. Read on to find out why this new product should make your fall 2013 wishlist.

This lipstick promises to keep lips hydrated all day long. Plus, it’s made with moisture-enriched pigments that have been proven to provide 12-hour hydration AND colour that won’t fade. Usually, those two qualities don’t seem to go together so I’m psyched about this lip colour.

New Beautiful Color Moisturizing Lipstick ($30) is also made with shea butter (my personal fave), vitamins A, C and E, and Volulip, a moisture-locking ingredient that also gives lips a fuller, plumper appearance.

This new product is available in 36 shades with a variety of cream, pearl and shimmering finishes. New Beautiful Color Moisturizing Lipstick is slated to hit Elizabeth Arden counters starting in September.

What’s your fave lipstick of all-time?

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