The Language Barrier

Warning. This post will be the reason why I go to hell when I die. Please, proceed.

You know. Branding is very important. You want your brand to evoke feelings, emotions and memories and hopefully turn those into sales. Some people might spend years to develop their brand before they dare to start a business. There’s so much to take in consideration. Style, colours, fonts and the most important, the name. You want something memorable and something that rolls easily off the tongue.

Personally, I love many brands. I have my favourites in craft supplies, cosmetics and fashion but I do like to like brands even if I don’t personally buy anything from them. Children’s wear for example.

Kulli is, I think, a Spanish, indie knitwear maker. Isn’t he a cutie? And the logo looks fantastic! How about this one:

Molo is a Danish company and they have very cool philosophy behind their clothes. And the clothes do look very cool too:

You might be wondering, why would she go to hell? This is just a post about children’s wear brands.

LET ME TELL YOU WHY!

It’s a post about two children’s wear brands whose names mean PENIS in Finnish! Not even pretty penis names. They mean DICK! Dick in its ugliest forms!

GOD! Didn’t they check when they were branding? Didn’t they Google? HORROR! There we have Molo brand logo with the word PENIS and the handprint next to it. Then the kid is wearing a shirt that effectively says “Raised by a PENIS”. And Kulli? That’s the word you use of penis when someone sends you a d*ck pic via social media.

Yeah, I maybe burning in hell for all the eternity for telling you about this but people need to know:

WHEN BRANDING, TAKE YOUR TIME WHEN CHOOSING THE NAME.

-Thrifty Finn-

Edited to add…P.S. The shirt the boy is wearing is named Casual Whisper. The creep level just went through the roof.