Ideal World Beauty

Years ago I used to be obsessed with shopping channels and how I could better my life with the right vegetable grater or juicer, yet there wasn’t much beauty around even though I’ve always been a beauty junkie. You’d get a bit here and there on various channels, but it was definitely rare and there was only really QVC who dominated the tele-shopping beauty market. Whilst there’s no-one who can come close to QVC, it’s great that there are some other channels having a crack at the market, such as Ideal World. I was recently sent a little intro to the products available through Ideal World Beauty, so here’s a closer look:

Zhuzh is a range of products based around all elements of tanning, such as tan accelerators and maintainers – basically everything you need to tan and then keep the tan going! If you’re a fan of the Zhuzh range then there are quite a few deals on at the Ideal World site, so it’s worth visiting. Organic Surge is another range hosted on the site which means there’s a good selection of bundles and deals.

I’ve never heard of M.Asam but the range looks really interesting and contains various skincare and make-up items, some of which make use of the latest wonder ingredient Resveratrol. I have the 4 in 1 Magic Finish which is apparently quite the product that primes and plumps skin, although it’s extremely dark to look at so I’m a little nervous about trying it! The before and after pictures on the site have piqued my interest so we shall see.

Last but not least there’s the Lashes range including the Lashes Enhancing Serum which is very well-received according to the reviews on the site. The products I was sent aren’t the best representation of what’s on offer through Ideal World Beauty as there are some fantastic brands such as Jane Iredale, Jerome Alexander and Bellapierre, so head on over to their beauty site to find out more – link.

*PR Samples

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