Before my California trip I was working on and finishing up this logo for
Jamie Hanley. I find her work, which combines psychotherapy and yoga to heal, fascinating. For her logo, she was very certain about what she wanted; the logo had a "must include list." That list included a lotus flower and that lotus flower had to be watercolor in style. She had also thought about wanting to go an inkblot direction, but once we started working on the design it was clear things could get way too busy if we included a watercolor style
and an inkblot aspect to the design.
All of Jamie's must-haves came together as the final logo above and the nitty gritty of the brand is detailed below in the brand guidelines.