Petite-Exclusive Designer Jess Jeetly on Her Debut Collection

Petite sizes, especially petite-exclusive collections, while growing, are hard to come by. Often seen as something for a very mature market, many petite women avoid them like the plague. However, things are changing, especially with Jeetly, the newest entry to the petite-exclusive market. Founded by 5’1” Jess Jeetly, the small UK-based collection of work-appropriate dresses, skirt suits and blouses launched online only this past fall. The collection, which exclusively uses petite models (the two main models are 5’1″ and 5’3″ respectively), has since gained a following in the UK, and its pieces have already been seen on several local television personalities. I recently spoke with Mrs. Jeetly on….