69 worldwide

69 worldwide by Bennet Perez 69 is a non gender, non demographic lifestyle brand dedicated to comfort and style. All products and garments are manufactured in Los Angeles, California. 69 produces clothes from denim, which, as a a universal material, creates a playful contradition to the idea of versatility that comes across the whole concept of the brand. Founded by an anonymous designer, 69 follows an unspoken manifesto against clichés and stereotypes that we subconsciously use to frame our views on all living creatures, and other humans especially. The brand goes by the rule that being nameless draws attention to the real values. The above ethos was perfectly captured in the photographs by Bennet Perez. His photographs focus on the aesthetics and expose timeless meanings that know no boundaries - whether of age, race or gender. Words: Thisispaper Photography: Bennet Perez