The cutest mascots behind brands
Mascots have long attained an affinity within the general public for being loveable and friendly characters which children and adults can relate to. From Ronald McDonald to the infamous Compare the Market meerkats, companies are now turning to mascots as a way of promoting their business and creating a relatable character that is instantly memorable and fits in perfectly with their brand. Children love to watch cute mascots on television adverts doing wacky and funny things, but even mothers can become engrossed by characters that make them interested in the company they are promoting. The current trend in company mascot is extending into the merchandising market to offer current existing and prospective customers an opportunity to own their own toy as a reward for their custom, making them more of an appealing option for families whose children have fallen in love with the latest cute animal or character on television.
Mr. Smith Casino dog
Dogs are one of the most common choices as company mascots due to their cuteness, charming appearance and relatable qualities which resonate with other dog owners. Dulux and Churchill Car Insurance are instant examples of companies whose dog has become equally as popular as the company itself, with Mr. Smith Casino’s cute bulldog the latest in line to warm the hearts of customers. Seeing an adorable dog on advertising may encourage prospective customers to sign up and make the most of daily offers which add to the experience of playing slot, table and card games on your computer, smartphone or tablet.
Compare the Market meerkats
Meerkats have risen in popularity as one of the cutest animals you can enjoy seeing at the zoo, with their fluffy appearance, wide eyes and tendency to smile warming the hearts of children and adults who have instantly taken to them. Although they should not be considered as a house pet due to their feral instincts, all their good qualities are portrayed within Compare the Market adverts which have taken television by storm. The stories of Aleksandr and Sergei are portrayed in a way that is designed to appeal to children and adults, with the humorous spin-off comparethemeerkat.com enhancing their profile even further. Receiving a policy or insurance can enable parents to own their own fluffy meerkat toy which have already become a collector’s item, but it makes for a wonderful gift for children who have become engrossed by the mascot’s appearance in adverts.
Brian the robot
Confused.com’s robot may be the closest we have come to a loveable android since the infamous Jonny 5 who warmed millions of hearts in both Short Circuit films. It invokes many happy childhood memories for parents who remember how loveable Jonny 5 was, and although Brian may be completely different in appearance and personality, his helpful nature and warm persona makes Confused’s mascot extremely popular. Helping customers to save money on their car insurance and other policies is part of Brian’s objective, with a bright smile and friendly character making him attractive to children who may otherwise be unsure about robots.
Which is your favourite company mascot?
This is a promotional post with an image via Wiki Commons.
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