#IceBucketChallenge + why I won't do it.

Viral videos are the best and easiest ways to start awareness on a campaign. It is often very controversial, noisy and effective (good and bad).

After just a teeny wee bit of research, the challenge was apparently meant to be a consequence for not donating $100 to the ALS organization however, some opted to do both. Leading to today, the world nominating people over and over.. has it lost control? Should the game stop and the real work be done?

I will not deny that this Ice Bucket Challenge was the reason why I found out about ALS. Now, I am aware of the ALS disease and foundation, I am aware of what ALS is all about and what this organization will be using all the donated money on.

That said…

I do not want to do the challenge and place myself under physical pain, no. (This is another reason why http://ti.me/1pdMF61)

I REALLY DO UNDERSTAND THAT THIS IS ALL FOR A GOOD CAUSE. DO NOT GET ME WRONG.

However, I think we have lost control. The awareness is clear and popularly disseminated. The goal has been achieved. You and I do not need to prove our help through a challenge. Call me a kill joy or whatever you want, but am I wrong? Are you still unaware of what ALS is after the hundreds, if not, thousands of videos already posted, shared and liked on social media?

I do not disrespect or think any low of anyone who has done this. Let’s get that clear and out of the way. My favorite lead singer of a band has done it (Chris Martin), my sister has done it, some of my friends have done it. I just think that the awareness is already there. Now that it has been achieved, we work towards more donations from people who are NOT “nominated”.

Let us also not forget about the other charities and organizations who do not have a viral challenge going around and donate to their cause, too.

Let us spread the love and help those who are in need.

Oh and just in case you have something to say.

There are many other ways to influence and inspire others to help great causes. It doesn’t have to be through physical pain or joining the bandwagon of some viral video.

(PS. I thought Rick Rubin’s has been the best one)