SMILEY LONDON SS14 LAUNCH PARTY

Hii,
I was lucky enough to be invited to the Smiley blogger party on Thursday in Box Park Shoreditch. I love Box Park - it's got such a cool vibe and always temporarily houses the best brands! The event showcased their new SS14 collection. Before this launch I actually wasn't aware Smiley even designed such a diverse range of product, I obviously knew the symbol as the image of Acid House and association with rave culture but was new to all they have to offer!
I bumped into ultra babe Kayla Hadlington and we sipped gin and tonic and lusted over a world of smiley tie dye, animal print and camouflage - all hot trends this SS14. Smiley's new collection is so fun: team a loud smiley tee with some vintage patterned harems for a chilled summer vibe.
Check out Smiley here: http://www.smiley.com/ and make sure you grab something cool to wear this festival season! I can't wait to get ridiculously drunk on cider in the sun.
Massive thank you to Victoria and all the Smiley team for a great night and goodie bag.

Stay weird and keep smiling... :D
Jessie xoxo