This post was originally published at Masalamommas (an online magazine for South Asian women) This post was originally published at Masalamommas (an online magazine for South Asian women) - See more at: http://www.in-fb.com/2014/01/three-global-landmark-moments-for.html#sthash.TYodgP75.dpuf
We know social Media has made its mark when the mainstream brands around the globe are using their resources to make a statement and to even take a stand! Social Media was used to its optimum potential in 2013. Few of the landmark campaign from around the world, that made ripples across the borders are:
- Pantene (Philippines) took a stand on gender inequality in the work place and society as a whole. They pride themselves in being a 'woman-centric' brand hence it was right on-point for them to unmask the double standards that exist which, over time, people have come to accept as a norm. With the help of social media the campaign gained momentum and crossed borders, resonating with women worldwide. Have a look below and decide for yourself:
Social Media definitely has its short comings, but with companies using it wisely to help social causes and bring light to issues which get buried in documentaries and journals it is proving to be quite a boon when it matters! What are your thoughts on Social Media and how has it impacted you?
Article By:
Tanvi