Asos, Topshop, Burberry, Net-a-Porter among fashion brands joining in ALS #icebucketchallenge

The big news yesterday was in Anna Wintour accepting the ALS #icebucketchallenge challenge from her daughter Bee Shaffer. The editor-in-chief of US Vogue posted a video of herself surrounded by family pouring a bucket of ice water over her head. The move, if you haven’t yet seen this filling your Facebook, Twitter or Instagram feed, is part of a viral sensation that aims to raise money for Amyotrophic Lateral Sclerosis (ALS) research. All around the world, individuals, celebrities and companies alike have helped generate a reported $41.8m in donations for the ALS Association so far. (The suggestion is you do the (…)