Rachel

Avatars take to Björn Borg catwalk ahead of SS15 computer game launch


Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk with a series of robotic movements. That strategy was part of a teaser for the brand’s own computer game launch – “First Person Lover”, as it’s called, due January 2015. Further details have yet to be released, though head of design James Lee refers to the premise of the game as being about “creating more love in the world”. “Gaming and digital animation has a great impact on fashion today and we wanted to pick (…)
  • Love
  • Save
    Add a blog to Bloglovin’
    Enter the full blog address (e.g. https://www.fashionsquad.com)
    We're working on your request. This will take just a minute...