Nicholas Kirkwood on his social media arrival: exclusive interview

British footwear designer Nicholas Kirkwood has recently launched his social media presence, kickstarting with a focus on Instagram and YouTube, and anchoring it with a short film called Arcs of Orbit. The move comes hot off the heels of LVMH taking a majority investment stake in the business in September 2013, which rapidly led to new hires and international growth including its first own-brand presence in China as of this month. As reported by the Business of Fashion recently, the big push for Kirkwood now is around brand awareness. CEO Christopher Suarez said: “(This is) a real focus of the (…)