Fan di Fendi Blossom

I can still remember when I last went to Japan and it was spring time – the land of the rising sun was transformed into a proud masterpiece of nature. Fresh green grass heralded the spring and soon these brilliant green grew and carpeted the earth. Warmed by sunlight, many beautiful flowers started to bloom and splashed the world with their vibrant colors. During this season, many people all over the world flock to Japan not only to eat the famous Japanese ramen, but also to enjoy viewing the blooming of the cherry blossom trees.

Cherry blossoms are known to be those little delicate and beautiful flowers which bloom and fall a little over a week. In Japan, the blooming of cherry blossoms is a symbol of ephemeral beauty of life – a fleeting course of nature which only lasts shortly yet exhibits magnificence like no other. That is why every year, hanami or “cherry blossoms viewing” is being held in several parts of Japan to marvel at the beauty of these precious flowers. Celebrations including fireworks display and picnics under the trees are quite common.

Last week, I had the chance to be invited to a very exciting activity reminding me of that same thing I did during that beautiful Spring time in Japan. As part of the public event launch of Fan di Fendi Blossom at SM Mall of Asia, a traditional Japanese game played during hanami was put up and I was ecstatic to try! Before I share my entire experience on that day, let me introduce to you the newest item under the Fan di Fendi line.

Fan di Fendi Blossom

Known being the perfect accessory for any Fendi woman, Fan di Fendi recently welcomed another fragrance into its collection. Named Fan di Fendi Blossom, this new delicate and floral perfume has light fragrance of fresh bouquet of flowers in morning dew, reminiscent of a beautiful spring day.

Fan di Fendi Blossom | The Fragrance

Fan di Fendi Blossom was created by François Demachy, Artistic Director for olfactory development at LVMH, in collaboration with perfumers Delphine Lebeau and Benoît Lapouza. It is a luminous floral fragrance based on delicate Sakura Cherry Blossom. Japanese pear and raspberry made up the beginning of the composition with the scent of cherry blossom at the heart. Egyptian jasmine and Chinese magnolia wrap the scent with a powdery base of vanilla and white musk. Overall, this extremely floral perfume radiates freshness like the blooming petals in spring and celebrates joyfulness of femininity.

Fan di Fendi Blossom | The Bottle

Following the footsteps of popular Fendi bags, Fan di Fendi Blossom comes in a subtle dual color – a unique chromatic contrast of powder pink and tangy pink, a tribute to the colors of cherry blossom. The silver edging underlines Fendi’s emblematic double F. The glass is transparent which reveals the light pink fragrance, covered by a translucent cap on top.

Fan di Fendi Blossom | The Woman

This fresh, delicate, and young woman who has a romantic smile exudes gentleness and femininity. However, she wears black tights and stands on a fur cube which also symbolizes her sophistication, sensuality and desire to be seductive. Basically, a Fendi woman who wears pink does so with conviction and style.

Fan di Fendi Blossom | For the Youth

Fan di Fendi Blossom targets its younger clienteles who like the freshness and delicateness of a fragrance but also leaves a very feminine and sophisticated signature like all Fendi perfume for women. The packaging of the Blossom bottle is mostly pink, giving a youthful color which is both comforting and luminous. It can also mean romance, delicateness, femininity, and happiness. Talk about seeing life through these rose-tinted glasses!

Japanese Goldfish Catching Game (Kingyo Sukui)

Even though the country is not blessed with those beautiful cherry blossom trees, I was still able to feel the celebratory atmosphere of sakura viewing or hanami. The Fan di Fendi team organized a game together with its launch of its newest perfume and I was very happy to participate. This popular game in Japan is called Kingyo Sukui.

During festivals, this booth is very common to see. The objective of the game is to successfully catch a goldfish to win it or the prize it represents. A participant is given a bowl and a small net scope which has a very thin paper over it. As long as the thin paper doesn’t break, one can continue trying to scoop a goldfish.

For Philippine version, we made it easier by having wooden ladle instead – better chances of winning! Eyes on the prize, baby. Successful players can win a sample size of Fan di Fendi Blossom!

Fan di Fendi Blossom is the new, elegant, floral perfume from Fendi which has a fragrance of fresh, delicate, and feather-light sakura cherry blossom. Combined with musk in its base notes, this fragrance reveals a beautiful modern, lovely, and natural character.

Fan di Fendi Blossom eau de toilette comes in 30, 50, and 75 ml and is available in selected department stores in the Philippines.

Watch the Fan di Fendi Blossom campaign below.