UGG Launches New Global Campaign

UGGS which were initially created for surfers to wear after the beach hit their stride and everyone bought in and can’t stop wearing them. I mean we all remember the height of ugg-ness paired with juicy Couture sweatsuit and chunky Dior sunglasses aand balenciaga bag, oh the days.

Well the company wants you to know that they are more than just boots Lincoln park mama’s and Goldcoast PYTs wear all season, they are a premium lifestyle brand. Their new global ad campaign, “THIS IS UGG” which launched today features real moments with real people captured in personal settings that celebrate the small moments that mean the most to them. The real people? Ernest Hemingway’s great–great–granddaughter sketch-artist Langley Fox, New England Patriots quarterback Tom Brady and and California architect Harry Gesner with his son and grandsons, yo