moodboard : conceptual project

My original goal for Rowan Made was to have a fully functioning website up during the fall. But you know, life happen and things change. ;) Although the website is coded and ready to go (behind the scenes), I’ve been working on a few project expansions before actually opening it up to the public. It’s been driving me nuts (I’m so antsy!!), but it’s truly important to showcase projects that will attract the right clients for Rowan Made. It’s taken me a bit of trial and error to discover my true niche, but this launch should help solidify things. Since I’m so excited to show you all everything I’ve been working on, I thought I’d let you in on a little secret project of mine. This is the moodboard for a conceptual rebranding of an ice cream shop here in Minneapolis!

There aren’t any rules that say you can’t work on fake projects, so I’ve taken it upon myself to do just that. I wanted to pick a brand that would fit into my new portfolio and help share the type of work I absolutely enjoy being apart of. And food is a big part of that. ;) The above moodboard takes a modern, yet semi-nostalgic approach to the ice cream shop, while utilizing lots of texture and color to really sell things. If you’re sneaky, you can see a few more sneak peaks on my dribbble account. Cheers to taking matters into your own hands and I hope to share more really soon. The new goal is to launch Rowan Made’s website before the new year arrives. SOON!