Vomiting Robot App Illustrates Why You Shouldn't Get High on Cough Syrup

This is your robot. This is your robot on drugs. It pukes a lot. Any questions?

A new mobile app aimed at teens who are at risk of abusing over-the-counter medications such as cough syrup lets them test the effects on a customized robot. The results? Lots of projectile vomiting.

AWK-ward!

The campaign, less in the vein of a traditional scare-tactic public safety announcement and more like a mobile game, comes from ad agency Tribal Worldwide on behalf of the Consumer Healthcare Products Association and the Partnership for Drug-Free Kids. Dubbed “DXM Labworks” after the dextromethorphan ingredient found in cough syrups, the free app puts teens in the hazy world of robo-tripping without having to actually go there in real life. Read more...