#BecauseFutbol Hyundai Ads (It's Not About Pretty)

Photos: Craig Cameron Olsen

This was probably the most creative and challenging shoot I have worked on this year. Photographer Craig Cameron Olsen was nice enough to bring me in on this amazing project for Hyundai where I got to create crazy & fun fan looks for various countries for World Cup Futbol.

Creating the look for Brasil was probably my most favorite – from taking a normal black felt top hat and painting it Brasil’s country colors and then wrapping a boa around the brim and adding stick-on letters haphazardly to spell Brasil on front, then layering pom pom necklaces that my team created & strung into different lengths, along with a crazy scarf and a spray painted wig and some green & yellow party beads.

Hair & Make-up artist Veronica Sinclair, did an awesome job with the face painting & the entire look for each country we worked on really came together to create a series of fun and exciting images.

The campaign is called #BecauseFutbol and you can see it in ESPN Magazine, on Hyundai’s site and their Tumblr - it’s a really fun and interactive campaign!

Client Hyundai / Photographer Craig Cameron Olsen / Stylist Cindy Whitehead / Production Section 9 / Hair & Makeup Veronica Sinclair