Monica

Fonts used by fashion labels and magazines

Fonts. The weakness of any graphic designer and art director of a magazine. The search of the perfect truetype can take hours for someone a little demanding: “Better sans serif”, “Too bold”, “Too narrow”, “Difficult to read”, “I don’t like that one” “This is it!! Oh, it’s $300″, “Hmm… Not exactly what I was looking for”. But oh, how nice is the result when you find a good font.

In a logo or a headtitle, the font is the main thing. Using a type or another tells a lot about the label. Prada and D&G have very little in common, just like the Glamour head and the Vogue head.

In this article you’ll find the fonts used by fashion magazines and labels. The original types from Vogue Paris, the simple style of Marc Jacobs, or the beautiful font from Lula Magazine. Some of them are free (yeah!), and some others aren’t. If you’re lucky, the font might be included in your computer (Apple has Helvetica and Futura). I also have to add that in some cases, the font mentioned is not the exact one, because (like in Chanel), the font was created specifically for that logo.


Vogue: similar: Bodoni (free) – original: Didot (not free)


Chanel: Engravers Gothic (similar)


Lula: creative director Becky Smith. Font Kursivschrift


Vogue Paris: Dogwood (free!)

Also used by Vogue Paris: Romantiques (free)


Christian Dior: Nicholas Cochin


Dolce & Gabbana: Futura SH Light


D&G: Futura SH Dem Bol


Vanity Fair: YoAndy

Vanity Fair: VF Sans


Wall Street Journal Mag: Escrow Light Display


Louis Vuitton: Futura Headline EF


Marc Jacobs: Engravers Gothic


Purple Magazine: Adobe Garamond Pro


Self Service: Avant Garde Gothic


Vimeo: Black Rose (free!) (it’s not a fashion label, but I’im including it because I love it)


Jimmy Choo: University Roman


Bershka: Trade Gothic Regular


Various: Regaliz (free)


Used by W Magazine for the word ‘Eden’: Mommie Font

Zara Home: Engravers Gothic BT


Miss at la Playa: Apple Garamond Light Italic

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