Monica

Alexander Wang’s label identity through the campaigns

In order to create an identity for a label, every aspect of it must be taken care of. The clothes speak for themselves, but they also need the help of endless other elements: the stores decorations, the fashion shows, and the campaigns, to name a few. While looking for information for the article I wrote for Runway Rider in Vogue Spain about Alexander Wang’s career keys I revisited the label’s campaigns and immediately perceived the brand’s ideals (even though I already knew them). Spontaneity, rebellion, youth, freedom, happiness, sport, honesty, irony, creativity, mystery… They are achieved very effectively.

Die Antwoord

Azealia Banks
Zoe Kravitz

And this was Balenciaga Spring 2012 campaign… Do you see the resemblance too?

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