Product Review: e.l.f. Liquid Eyeliner

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I have another makeup review for you! Though I have my tried-and-true makeup favorites, I still like to try out inexpensive alternatives when I have the chance. I was running a little low on liquid eyeliner, so when I was at Target last week (when am I not at Target? They’re going to start charging me rent soon.) I picked up some of e.l.f.’s Liquid Eyeliner for a mere $1.00 and went home with fantasies that it could replace my current fave and save me a whopping $5.00 every time I buy eyeliner (though, if you want to split hairs, the e.l.f. liner is .15oz, and the Maybelline is .25oz. So really I’d be saving a little over $4.00). Anyway, here is my review.

Yes. It was, indeed, a fantasy. I was, shall we say, underwhelmed with the performance of the e.l.f. Liquid Eyeliner. That’s especially disappointing to me, since I am smitten with their Brightening Eye Liner which I actually use to fill in my eyebrows, as it’s the only pencil I’ve found that even remotely comes close to my natural color. I liked the brush that came with Liquid Eyeliner – it was stiff enough to make a precision line and get really close close to my lashes, but had enough give to to create a really nice curve. Unfortunately the formula of the liquid was watery and showed up rather translucent. I let it dry and went over it again, which didn’t seem to help much. After going over it another time with the same results, I finally gave up and went over all of it with the Maybelline Ultra Liner that I had left, which gave opaque coverage in one coat, as it always does.

I guess it was worth a shot for a dollar, but it lives in the garbage now, and I’m definitely going to keep using Maybelline Ultra Liner, which has served me well for years. I would recommend the e.l.f. Liquid Eyeliner if you plan on using it ONLY for for tightlining and don’t want anything dramatic. However if you’re like me and you want a lot of definition, and to be able to create a thicker line or a cat eye, go with the Maybelline Ultra Liner, which is the best liquid eyeliner I have found.

Have you used either of these products? What did you think? Did you find this review helpful? Be sure to check out my 10 favorite makeup products and the products I use in my skincare routine!