Video campaign: The Richie Culver x TOPMAN collaboration

The wait is over. Since a few days ago the collaboration between TOPMAN and Berlin-based artist Richie Culver is available online and in-store.

To celebrate, a short film featuring the collection was created. On top of that, TOPMAN sat down with the artist in a pub in East London to discuss fashion, art and their collaboration.

How would you describe your work as an artist to someone who has never seen it before?
“I guess there is a lot of humour in there. Pieces like my ‘I love you’ piece show how I think and feel. I can’t write songs or play a guitar but my art is very personal so it’s my way of writing a song. It’s autobiographic. You can learn a lot about me through it.”

Do you think fashion should make as much of a statement as art?
“I wouldn’t say I’ve tried to make a statement. With my art, I try not to alienate people. I want everyone to try it. Same with this collection.”

What do you think art means to an ordinary guy?
“Art means nothing. You say the word art and it rings a different bell to anyone who doesn’t know about art. It would be nice if my collection could hit those types of channels. Its like when you walk into a record shop, it can be intimidating if you are new to it. It’s the same with art galleries, a lot of people in smaller towns have to feel brave to do that. So, I hope my collection can introduce people to the idea of art.”

Read the full interview on www.topman.com.

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