Coming Spring 2014: Hourglass Ambient Lighting Blush

Grab the smelling salts, I’m going to swoon!

Hourglass is releasing a new, permanent range of Ambient Lighting Blushes!

A truly next generation blush: This groundbreaking hybrid combines the customized lighting effects of Ambient Lighting Powder with an infusion of breathtakingly modern colors. The airy, lightweight powders deliver seamless, soft-focus color and a radiant natural finish.

Unlike traditional blush, which tends to be flat, Ambient Lighting Blush exhibits depth and dimension. The integration of Photoluminescent Technology offers transformative coverage while instilling cheeks with an otherworldly flush. The six shades, which range from soft coral to cool pink, are a wardrobe of captivating accent lights for cheeks.

I. CAN. NOT. CONTAIN. MYSELF.

Easily the most exciting, revered and coveted beauty release of 2013, the Hourglass Ambient Lighting Powders count me among the obsessed (evidenced here and here). The addition of a blush range is a genius move from a marketing stand point to keep brand momentum, but also perfect from a creative position. Hourglass knows what they do well and how to capitalize on those skills.

The range of six blushes borrow from their parent product in name, making pairings of the two products foolproof:

Mood Exposure A soft plum blush fused with Mood Light to brighten the complexion
Dim Infusion A subdued coral blush fused with Dim Light to add warmth
Diffused Heat A vibrant poppy blush combined with Diffused Light for a subtle halo effect
Ethereal Glow A cool pink blush fused with Ethereal Light for a moonlit luminosity
Luminous Flush A champagne rose blush fused with Luminous Light to evoke a candlelit glimmer
Radiant Magenta A golden fuchsia blush combined with Radiant Light for a summer glow

I finally have something to put my Sephora holiday gift cards to use. And yes, you can bet I will be buying them ALL. “But Lydia, they’re permanent,” you say. Psh, semantics.

Available February 2014.