IndiaMART New TVC featuring Irrfan Khan

We are living in the era of Online shopping, whether its home appliances, grocery , health & Beauty products or even industrial equipments, anything can be found online. I find it economical & since there are number of options to choose from before you buy anything, you get products that is best suited for your requirement. I am talking about one such website IndiaMART which is around for a pretty long time. IndiaMART, India’s largest online marketplace, which is open both for buyers & sellers, today rolled out its new brand campaign featuring Irrfan Khan, and driving the core message as ‘Kaam Yahin Banta Hai’.

The objective is to create extensive awareness among masses on the wide opportunities that the platform offers to the buyers across the globe, who could easily find sellers across different product categories, by simply logging on to IndiaMART.

Conceptualized by McCann, the 360 degree initiative is set to integrate Print, TV, Radio, Outdoor and a digital mix of social media – Twitter, Facebook and Youtube. It primarily focuses on the new age buyer, who demands hassle-free buying, either to fulfill his business or personal requirements.

The TVC provides an illustration behind the key communication ‘Kaam Yahin Banta Hai’. It showcases the award winning actor Irrfan Khan as a well informed, smart and new-age employee of a manufacturing house, who is pretty confident that all his key requirements could be fulfilled through IndiaMART effortlessly, whether it involves ordering of fabric, office furniture, buttons used in manufacturing of shirts, or air conditioners, etc. Each time Irrfan needs to order something, he merely plays a tune and accomplishes his task before one may even know, thereby implying that finding the relevant suppliers/ sellers is as quick and easy on IndiaMART as playing your favourite tune. The film signs off with the brand thought “Indiamart.com – Kaam yahn banta hai”.

Presently home to more than 15 lac sellers and hosting over 3.5 crore products, IndiaMART has been successfully helping millions of buyers fulfill their needs, whether business or personal.

You can also watch the witty IndiaMART New TVC featuring one of my favorite Actors – Irrfan Khan here.

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