Manage Your Website the Right Way

Marketing your business has never been this easy before. Almost everybody uses the internet nowadays and numerous cheap website packages are now available anywhere in the web. Through your website, you won’t have to spend so much money advertising on TV and the radio. As long as you maximize the potentials of your website, you will be able to take your company anywhere in the planet. And even if your company is already earning millions every month, making your website an even better marketing tool can only mean more profits to you.

Every website has a potential to reach the world. Once properly optimized, your website will gain popularity which will then bring in thousands and millions of customers right into your virtual doorstep. Potential customers will find what they’re looking for through Google, Yahoo!, and other search engines and they will find your store right there, ready to accommodate them all. The minimal fee you pay your SEO (Search Engine Optimization) expert will be nothing compared to the increase in revenue your company will be enjoying with a great website.

The question here, though, is this: How sure are you that the heavy traffic to your site will actually be converted into profits?

SEO experts are available everywhere. Just look it up and your search engine will surely give you millions of results. However, most of the SEO services offered often stop at increasing traffic to your site. Imagine having a huge mall in the city. Your giant building has a great architectural design. It has become extremely popular and people love to go in there every day. You might say, sales will certainly pick up with all these people coming into your mall. But what if 80% of those people don’t really become your customer? What if they just get in there out of curiosity, enjoy your spacious, air-conditioned building, and then walk out without buying anything? That’s no profit at all, is it?

Popularity and traffic can be meaningless once these potential clients aren’t accommodated well. When they go to your site and find nothing powerful enough to suck them in, your website’s potentials aren’t still up there, waiting to be tapped. This is why you will have to weigh your options very carefully when choosing the services you want from your SEO company.

The infographic below concisely illustrates everything that has to be taken into account when marketing your website. Filipino SEO Consultant, Jay Soriano, have developed a great formula for maximizing the real potential of any website.

SEO is still an important ingredient to your website’s success. However, SEO alone is not good enough. There are other, more important aspects of website design and promotion that your digital marketer needs to consider in order to turn your website into an amazing money machine.

Your marketing consultant will also have to convert the traffic he or she has led into your site into real customers who could bring in profits into your company. To ensure this, your website design will have to be attractive and helpful in accommodating the heavy traffic you already have. Your design will also have to be complemented by great copywriting and social media interactions. Throw in analytics and advertising into the whole work and your company will surely be raking in profits in no time.

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