Earlier this year we were enlisted to help creative branding agency Squad Ink, who share our ‘hood, to make-over their newly purchased studio in Potts Point. Squad Ink is a multi-disciplinary, full-service design and branding studio led by creative directors (and twin brothers) Matthew and Terry Squadrito. Oh yes, and we should probably point out that Matthew is the other half of our own Juliette Arent!
Squad Ink is quirky, cheeky, clever and colourful – and this is clear as day in their work. And it was important that these traits were also evident in their workspace where all the magic happens, and where their clients get that all important first impression.
Blessed with loads of natural sunlight, fresh air, and a green outlook – the studio was a gorgeous space to design. An Eames table was selected for the meeting room, with a dramatic black Tolomeo floor lamp for lighting. But what really packs a punch in this scheme is the ‘Mondrian Blue’ bentwood chairs from our friends at Thonet. Definitely not backwards in coming forwards, those chairs!
A little studio ‘moment’ features an Eames LCW chair, a Prismatic table by Isamu Noguchi and a potted Strelitzia. Simple, and perfect.
Our considered custom joinery creates a functional space for both storage and shared working, in particular the large island which is perfect for creative brainstorming. The custom bookshelf finished in Dulux ‘Tingle’ is a great way to display the library, and makes a dramatic statement. The yellow stool from Mark Tuckey rounds out the colour palette.
Silver Tolomeo desk lamps provide important task lighting for the workstations, while the custom bronze Squad Ink logo signage makes a slick statement at the entrance.
Credits: Interior design by Arent&Pyke, images by Anson Smart.