How to Avoid 3 Common Social Media Marketing Mistakes
In the land of social media there are so many ways to go wrong, and for marketers this can often be the end of the road. Many companies have failed to realize the impact of social media and how a simple tweet or Facebook post can go viral within minutes, damaging a brands reputation almost irreparably. From a marketing perspective, here are some of the most common marketing mistakes that need to be avoided.
It’s Not All About You
Online casino brands know that their players are their most important asset and when creating social media pages it’s imperative a brand interact with its clients, offers feedback and encourages their opinions. This is relevant in all industries and if your brands marketing is entirely one sided it becomes stale, fast. Facebook and Twitter are all about interaction and any brand that simply posts ads or tweets without retweeting or engaging in conversation is not showing interest in its client base. Customer-centric behaviour is encouraged as it’s called social media for a reason!
Each Social Media Platform is Different
Simply reproducing the same marketing strategy for Facebook, Twitter, Google etc. is not a satisfactory form of marketing. Each platform has its own language, trends and audience and the way a message is delivered in each differs dramatically. Take a site like Mobile Casino (http://www.mobilecasinocanada.ca) as an example, if they were to advertise across all platforms with the same review, the response they would receive will be limited. Gamblers and social media mavens alike would fail to see the value in this repeat content. However if they utilize key phrases and images adapted for each platform, they can elicit a customized response. This is why an understanding of social media is vital to a campaigns success, and why platform-specific posts are so important.
Avoid “Newsjacking” and Find your Own Followers
Newsjacking is a nifty term that refers to stealing trending news; many companies seize an opportunity to hijack a popular thread or topic and insert their brand in the middle. This may elicit a response from a large audience, but it defeats the purpose of building your own social media brand (and can earn you a bad reputation). Finding your own, real followers can be tough but by engaging online and following others, your brand will grow and the participation level will increase positively.
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