MAC Huggable Lip Color

Oh look, more lipstick! But seriously, this relatively new offering from MAC, their Huggable Lip Color is really something to write home about! Advertised as a "high-shine formula featuring an array of creamy emollients, providing a lasting, glossy finish that leaves lips smooth and sculpted." Formulated with a gel-base, the lipstick is smooth, almost cooling. You hardly know you're wearing it! It's pigmented, but definitely swings more towards the tinted balm side of things. It actually reminds me of Fresh's Sugar Lip Treatment, but less thick and with more tint. It really does "hug" your lips.
I chose the shade What a Feeling, which is a cool-toned, light pink. I was hunting for a "my lips but better" shade, and I definitely think this is a good one (though I noticed that it doesn't work so well with my skin-tone when tan, because my undertones are much more warm...oh well)! It comes in 12 really pretty shades, and I want to try them all! (particularly Love Beam and Feeling Amorous?. Obvi. They're reddish-pink.)
At $20 it's a bit more than MAC's usually lippie offerings, but it's definitely worth it!